HIPAA Notice of Privacy Practices
SonoranMD is required by law to maintain the privacy of your health information, give you a Notice of SonoranMD’s legal duties and privacy practices with respect to it, and follow the terms of the current Notice. It will be followed by all employees associated with SonoranMD.
Uses and Disclosure of Your Health Information
The following categories describe some of the ways that SonoranMD may use and disclose your health information:
- Treatment: SonoranMD will use your health information to provide you with medical treatment/services and for treatment activities of other healthcare providers.
- Payment: SonoranMD may use your health information for payment activities, including but not limited to determining plan coverage, billing/collections, and assisting another healthcare provider with payment activities. Example: Your health information may be released to an insurance company to obtain pre-approval of services or payment for services.
- Operations: SonoranMD may use your health information for operations – uses necessary to run its healthcare businesses – including, but not limited to, conducting quality assessment activities, training, or arranging for legal. Example: SonoranMD may use your health information to conduct internal audits to verify proper billing procedures.
- Marketing and Outreach: SonoranMD may use your health information to inform you of services, events, or educational opportunities that may be relevant to your health or wellbeing. For instance:
- Sending appointment reminders and educational materials.
- Sharing promotions or information about services offered by SonoranMD.
- Engaging in limited marketing communications about relevant products or services.
SonoranMD will not sell or disclose your health information to third parties for marketing purposes without your prior written authorization, except as permitted by HIPAA regulations. - Individuals Involved in Your Care or Payment for Your Care: SonoranMD may release health information about you to a friend, family member, or legal guardian who is involved in your care or helps pay for your care.
Collection and Use of Data for Marketing Purposes
SonoranMD is committed to safeguarding your privacy while utilizing limited data for marketing purposes to enhance your patient experience:
- How We Collect Data:
- SonoranMD may collect your name, email address, phone number, and mailing address during appointment scheduling, patient intake, or through online interactions (e.g., website forms).
- Information collected via cookies or other tracking technologies may also be used for digital advertising or to improve the user experience on our website.
- How We Use Your Data for Marketing:
- To send newsletters, updates, or event invitations that may be of interest to you.
- To provide personalized recommendations based on your health needs.
- To inform you about services or products offered by SonoranMD that may be beneficial for your care or wellness.
- Your Choices:
You have the right to opt-out of receiving marketing communications at any time by: - Clicking the “unsubscribe” link in emails.
- Calling our office at 623-244-0870.
- Submitting a written request to our office.
Uses and Disclosures of Your Health Information Required or Permitted by Law
(As per original text, with “SonoranMD” and contact details updated.)
Your Rights Regarding Your Health Information
(As per original text, with “SonoranMD” and contact details updated.)
Changes to This Notice
SonoranMD reserves the right to change this Notice and to make the revised Notice effective for health information it created or received about you prior to the revision, as well as information it receives in the future. Revised Notices will be posted and available at each location where medical services are provided.